Is Premier Boxing Champions the Face of Boxing?

With the recent news that Canelo has signed a three fight deal with Premier Boxing Champions (PBC) not only does Canelo prove he is not ducking competition, but also highlights that PBC is the face of boxing. PBC collaborates with top fighters such as Canelo, Gervonta Davis and more. 

Furthermore, because the PBC is not a promotional company but rather an association. The business structure allows for a similar construction as the Ultimate Fighting Championship (UFC). The PBC's structure can therefore be crucial for the positive development of the sport of boxing. Under one umbrella, better matchmaking can be a result. It must be noted, that it does not have to be the PBC to be the umbrella that covers the sport of boxing. It is the business structure that boxing should strive for.

After weeks of discussion over Canelo's future, given Canelo's new deal with the PBC, criticism over Canelo's "ducking" has now been resolved. Canelo has put himself on a collision course towards David Benavidez.